Insights

MONEY, MONEY, MON€Y

This new study explores changing consumer attitudes and behaviors toward personal finance, the global economy and individual consumption.


Key themes:

  • The Changing Value of Money
  • Rethinking Capitalism
  • Next-Century Banking
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Eaters Digest: The Future of Food

As people grow more concerned about what’s in the products they eat, their relationships with food brands are weakening. Whereas in the past, consumers felt strong connections with beloved food brands, today the industry is rife with disruption and distrust.

In this report, we explore how various food movements are evolving, what trends are gaining ground, and how food brands can regain the trust of customers. Findings from this report include:

• Me, My Body, and the Planet

• Local Is the New Organic

• Raw Pleasure

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The Modern Nomad: Connect Me If You Can

NEW STUDY FROM HAVAS WORLDWIDE REVEALS WIDESPREAD AMBIVALENCE TOWARD LIFE AT HYPERSPEED  

  • Productivity Paradox: Complaining about how busy we are has become a standard part of conversations, and yet fewer than 1 in 3 respondents always have too much to do, and only 1 in 5 say they’re constantly rushing around. Forty-two percent admitted they sometimes pretend to be busier than they actually are—and 6 in 10 believe other people are faking their busyness.
     
  • Three Typologies: The report identifies country- and culture-specific perspectives, categorizing the 28 respondent markets into three major groups: The Conflicted (those experiencing the greatest tension between wanting to speed up and slow down), The Entrenched (those markets that view the new pace of life as something to be worked around), and The Fatigued (those who long to return to a slower, more mindful way of living).
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iBODY: The New Frontier

NEW STUDY FROM HAVAS WORLDWIDE REVEALS DIVERGENT ATTITUDES TOWARD BODY IMAGE AND HEALTH

Are you hedonistic, holistic, or functionalist about your body? Odds are, it depends where you live. People around the world, almost universally, report a positive relationship with their body ‑ calling it a source of happiness, pleasure, pride, and power, according to the new research made by our team of Havas Worldwide New York.

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The New Dynamic of Family

Havas Worldwide Launches The Latest Prosumer Report: The New Dynamics of Family

 

For its newest Prosumer Report, we undertook a sweeping global study of perspectives on the changing family unit. “The New Dynamics of Family” explores structural shifts within the modern family, changing family relationships, parenting in the digital age, and the impact of children on consumption habits.

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10 Trends for 2015

Havas Worldwide Launches Annual Trends Report: 10 Trends for 2015

 

While two years ago we noted the coming rise in “co-” words (co-create, co-parent, copreneur), for 2015 we are calling out “self-” as the overriding idea. As you might very well know from the previous publications, our PR team in New York, led by Marian Salzman the award-winning trendspotter is creating a smart forecast every year to cover the what nexts. 

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Hashtagnation - Marketing To The Selfie Generation

Havas Worldwide Launches The Latest Prosumer Report: Hashtagnation - Marketing To The Selfie Generation

Adolescents and young adults have long been a focus of marketers — and not just because of their current purchasing power, but because these formative years are known to have a lasting influence on brand preference. Research from RoperASW shows that around age 11, children begin to break away from their parents’ brand choices and experiment with competitor brands. By age 18, adolescents begin to narrow down their brand preferences and choose favorites.

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